In today's digital age, data is the lifeblood of businesses and individuals alike. From important documents and financial records to cherished memories captured in photos and videos, our data holds immense value. However, data loss is an ever-present threat, whether due to hardware failures, human errors, or unforeseen disasters. That's why it's crucial to implement a robust backup strategy, and one of the most effective approaches is the 3-2-1 backup plan.

  • Resilience against hardware failures
  • Protection against human errors & accidental deletions
  • Mitigation of ransomware and cyber threats
  • Disaster recovery and business continuity

What is a 3-2-1 backup plan? The 3-2-1 rule provides a structured approach to data storage and backup.

Three Copies: It is essential to maintain three copies of the data, including the original copy and two additional copies.
Two Types of Media: Storing the data on at least two different types of media minimizes the risk of data loss due to simultaneous failures or vulnerabilities inherent to a specific type of storage.
One Offsite Copy: At least one copy of the data should be stored in a separate location from the other two copies. This offsite copy serves as protection against catastrophic events that could impact the primary storage location.

Social Media

What does 3-2-1 look like at Moss Media

At Moss Media, we prioritize data protection through our 3 Copies, 2 Media, 1 offsite location backup strategy. We begin by storing an onsite copy on a Network Attached Storage (NAS) system for quick access. Our Active Business Backup application duplicates this data to a secondary offsite NAS or cloud storage, providing an additional layer of security. For enhanced protection, we offer cloud storage as a fourth copy, safeguarding against physical damage or loss. With our tailored approach, we ensure your critical business data remains secure and easily recoverable, giving you peace of mind. If you are ready to talk - fill out the Contact Us form, or give us a call.

Resilience against hardware failures:

Computer hardware is not infallible, and storage devices can fail unexpectedly. Whether it's a hard drive crash or a malfunctioning solid-state drive, relying solely on a single copy of your data is a recipe for disaster. With a 3-2-1 backup plan, you have three copies of your data distributed across different storage media. So, even if one drive fails, you still have two other copies to rely on, significantly reducing the risk of permanent data loss.

Protection against human errors and accidental deletions:

Human errors account for more than 50% of computer errors. In cybersecurity - that number clibs to over 90%. An employee accidentally deleting important files or overwriting them can be devastating. Without a proper backup strategy, recovering such data can be challenging, if not impossible. By implementing a 3-2-1 backup plan, you have multiple copies of your data readily available. If you accidentally delete or modify a file, you can simply retrieve it from one of the backup copies, ensuring that no critical data is lost due to human error.

Mitigation of ransomware and cyber threats:

In today's digital landscape, the risk of ransomware attacks and other malicious cyber threats is a constant concern. These attacks can encrypt your data, rendering it inaccessible unless you pay a hefty ransom. However, with a 3-2-1 backup plan, you can stay one step ahead of cybercriminals. By keeping an offline, offsite copy of your data, you create an additional layer of protection. Even if your primary systems are compromised, you can restore your data from the offline backup, minimizing the impact of a ransomware attack and avoiding potential financial losses.

Disaster recovery and business continuity:

Natural disasters, fires, floods, or even unforeseen events like theft can wreak havoc on your data infrastructure. If all your data is stored in a single location, the chances of losing everything are alarmingly high. By adhering to the 3-2-1 backup plan, you ensure that at least one copy of your data is stored offsite, away from your primary location. This offsite copy acts as a safety net, enabling you to recover your data and resume operations swiftly in the event of a disaster. Whether you're an individual protecting cherished memories or a business safeguarding critical operations, the 3-2-1 backup plan offers peace of mind and ensures business continuity in the face of adversity.


When it comes to pricing, we understand your concerns. The cost of implementing our comprehensive 3-2-1 backup solution is surprisingly affordable. It primarily depends on your storage requirements. Rest assured, we strive to offer competitive rates that are only slightly higher than what you may be spending on your current on-site backup setup. We believe that investing in a robust backup strategy shouldn't break the bank, and we work closely with our clients to provide cost-effective solutions.

Fill out the form below and we'll get right back to you with a 3-2-1 backup quote.

We are here to answer your questions


Contact Us